A Chartered Financial Analyst (CFA) and Financial Risk Manager (FRM), brings over 15 years of experience in equity investment and trading. Since June 2023, Mr. Lu has served as the Founder and CEO of Senchi Morgan Capital Market and Senchi Morgan Asset Management, renowned broker-dealer and asset management firms. Mr. Lu began his investment banking career at Goldman Sachs in 2006 and subsequently held leadership roles at China International Capital Corporation (CICC) and Cantor Fitzgerald Capital Market in Hong Kong. He established his first investment bank in 2016 and later served as the Founder and CEO of Cheung On Securities Limited. His extensive background in global financial institutions positions him as a key asset in guiding LQR House’s growth and market strategy.